For many sellers who have just entered the platform of the company, the first problem is often selection. A good product determines the final result, so how to do a good selection?

First, the level of competition in the market.

The data of competitiveness is mainly used to determine the feasibility of products, including the number of reviews, the proportion of new products, the proportion of products issued to the FBA, etc. The more products are sold, the greater the level of competition, and the less likely it is to be promoted.Therefore, in terms of data analysis indicators, a reasonable assessment of the market competitiveness of products is the primary factor.

Second, the market capacity of the products.

Market capacity is a very important parameter in the selection process. If the market capacity of the product is too small, even if the market competition is very small, only 1 or 2 orders can be issued a day, which is not worth doing.The market capacity of the product can be judged by the sales volume of the product. One of the main tools used is junglescout, a plugin of Google.

Third, our own advantages.

It is mainly reflected in products with advantages in supply and products with years of experience. For such products, if we have a certain understanding of the market, the products can enter the market more quickly.

Fourth, the subsequent development trend of products.

In the process of product selection, the seller needs to assess the sales volume of the products in the past few years and the latest year, and judge the corresponding peak season and off-season of sales, for example, it needs to be promoted in the off-season first, so as to prepare for the outbreak of peak season.

Fifth, the difficulty of promotion.

A good product should account for 80% of the success of the whole operation cycle. Therefore, before selecting products, we must carefully consider the difficulty of product promotion in the later period. If we cannot keep up with the marketing pace, the sales volume of products will not improve naturally.

Sixth, our own goal positioning.

This is like a product if the monthly sales volume of most of the sellers can reach about US $50,000, then we need to analyze our current operation status based on this data and finally position the target.

Seventh, the difficulty of cargo clearance.

Each product has its own life cycle, so it is difficult to clear goods at the end of product sales, which will affect the profit of the product.

Eighth, whether it is beneficial for us to pack and deliver in the future when we place large quantity orders.

This is a problem that many cross-border e-commerce sellers are easy to ignore. When the sales volume of a certain product is considerable, in the early stage of small batch order production stage, it is necessary to start to prepare for packaging and delivery, instead of delaying to large batch and packaging and delivery at the same time, which will easily lead to the company's staffing and logistics difficulty will increase accordingly.