For many sellers who have just entered the Amazon platform, the first problem they encounter is often selection. A good product determines the final result, so how to make a good selection?
First, the degree of market competition.
The data of competition degree is mainly used to judge the usability of products, including the number of reviews, the proportion of new products and the proportion of FBA products. The more products sold, the greater the degree of competition, and the less likely it is to be promoted. Therefore, in the data analysis index consideration, a reasonable evaluation of the degree of market competition is the primary factor.
Second, the market capacity of products.
Market capacity is a very important parameter in the product selection process. When the product market capacity is too small, even if the market competition is very small, only one or two orders can be issued a day, it is not worth doing. The market capacity of the product can be judged by the sales volume of the product. One of the main tools used is junglescout, a plug-in of Google.
Third, its own advantages.
It is mainly reflected in the products with source advantages, products with many years of experience. For such products, if they have a certain understanding of the market, they can enter the market faster.
Fourth, the follow-up development trend of products.
In the process of product selection, the seller needs to evaluate the sales situation of the product in the past few years and the latest year, and judge the corresponding peak season and off season. For example, the seller needs to promote the product in the off season first, so as to prepare for the outbreak of the peak season.
Fifth, the difficulty of promotion.
A good product should account for 80% of the success of the whole operation cycle, so we must carefully consider the difficulty of product promotion in the later stage before selecting products. If we can't keep up with the pace of market promotion, then the sales of products will not improve.
Sixth, the goal of their own positioning.
It's just like a product. If most sellers can sell about $50000 a month, they need to analyze their current operation status according to this data, and finally locate their target.
Seventh, the difficulty of clearing the goods.
Each product has its own life cycle, so it is difficult to clear the goods at the end of the product sales, which will affect the profit of the product. Therefore, we need to consider the difficulty of clearing the goods at the end of the product development.
Eighth, whether it is beneficial to package and deliver goods when large quantities of orders are placed in the future.
This is a problem easily ignored by many cross-border e-commerce sellers. When the sales volume of a certain product is very considerable, it is necessary to prepare for packaging and delivery in the early stage of small batch order production, rather than delay to packaging and delivery in large batch, which will easily lead to the increase of company staffing and logistics difficulty.